Strategic analysis of FedEx

St localisegic epitome of FedExThis report analysis the strategicalal capability of federal express and suggests ways in which the organisation might subprogram its core competences to create opportunities in virgin arenas. This pull in is d maven to fulfil the requirements for the MSc module International management chthonic the observation of realize lessons Mr.Robert. First the report explains an outline of the organization including the company performance, vision and mission, protects. Then nigh the key competitors and examines the external and internal personal credit line environment of the company ( rig out analysis). Then it analyses FedEx corporation key resources and competences, capabilities for war-ridden emolument and critical success f subroutineors. Then it comes to conclusion about the core competences to create opportunities in pertly arenas.Finaly it identifies the problem faced by FedEx and gives recommendations for the future developments.FedEx is a transnational company which represents the widest range of supply chain, transportation and ancestry related entropy operate. It provides divine gains to much than 220 countries and territories, including every address in the United States. FORTUNE magazine declared that FedEx has ranked none 13 among Worlds Most Admired Companies 2010. The FedEx label is based on facilitate and faculty.The look into method which I used in this report is qualitative method. For this I tensioned on management books written by authors same David Boddy, Johnson et al, John R. Schermerhorn and Tim Hannagan. I in like manner reviewed research methods book written by Saunders et al, to understand structure of a scientific article and writing style. Overall I used secondary data to analyze the strategic capabilities of FedEx to scratch freshly arenas. The secondary data are books, scientific journals and webpages.According to this analysis FedEx capabilities for competitive advantage are change, loyal customers and technology and conference. This report overly identifies the companys critical successes factors which are speed and efficiency, innovation and orbicular expansion. Finally this report concludes with FedEx core competences to create opportunities in juvenile arenas. They are innovation, loyalty, technology and communication, speed and efficiency.IntroductionThis work is done to fulfil the requirements for the MSc module International management under the observation of tutor Mr.Robert. Our tutor gave us five options and asked us to choose one. I was really interested in analysing strategic capabilities and core competences. So I eat up chosen the topic three that is Analysing the strategic capability of an organisation of my choice and Suggesting ways in which the organisation might use its core competences to create opportunities in new arenas. Since my husband is working in FedEx and it is a international company I started doing analysis on thi s company.I score chosen this topic because in todays hypercompetitive business world the competition is direct and aggressive. Competitive advantages are often imitative. So firms should analyze their internal resources, capabilities and external environment to expertise core competences. They are the unfaltering points that a firm extremely does well in contrast with competitor. The core competences are the capabilities which should be rare, costly to imitate and non- substitutable. Strategic capability is the ability of a company to sustain and to carry through long term goals.Strategic capabilities are the abilities to perform at the take required to survive and prosper, and includes resources and competence (Johnson et al.2006).Research questionsThis image report leave analyze what are the strategic capabilities Of FedEx and how to use its core competences to create opportunities in new arenas? This question is sub divided as what is schema? What are capabilities? What is core competence? What is the drum analysis for FedEx Corporation?Research objectivesThis project report leave alone fulfill the next research objectives.To identify the strategic capabilities of FedEx based on SWOT analysis and to describe how to use its core competence to create opportunities in new arenas.Company profileFedEx is a multinational company which represents the widest range of supply chain, transportation and business related information services. FedEx was started as Federal Express Corporation in 1971, by 28- form-old Frederick W. Smith. Smith, a cause Marine pi caboodle identified tremendous difficulty in getting packages and some other airfreight delivered within one to two days while direct his new firm. This problem driven him to do the required research for resolving the ineffective lurch transcription. Thus, the idea for Federal Express was born a company that alter global business practices and now defines promptness and trustworthiness. The corpor ation was created in 1998 as FDX Corporation and became FedEx Corporation in January 2000. FedEx motivates its more than 290,000 employees and contractors to remain unconditionally, absolutely committed on safety, on ethical standards and professional standards for the needs of their customers and communities. It provides services to more than 220 countries and territories, including every address in the United States.FORTUNE magazine declared that FedEx has ranked No. 13 among Worlds Most Admired Companies 2010. This was based on input from executives, directors and financial analysts worldwide.FedEx Corporation delivers strategic path and combined financial tasks for the operating companies that compete jointly under the FedEx name worldwide FedEx Express, FedEx Ground, FedEx Freight, FedEx Office, FedEx Custom Critical, FedEx Trade Networks, FedEx Supply Chain and FedEx function. FedEx Corporation has visibly outlined goals and strategies for the future. Headquarters for FedEx is Memphis, Tennessee, USA (FedEx, n.d)Vision and missionThe unload history of FedEx Company is based on a ill-tempered vision to make it possible for hoi polloi and businesses to connect and collaborate with each other, no head where they are in the world.FedEx puts its people firstborn because they are their most distinguished assets through which they achieve their business goals. The Corporate philosophy is briefly stated as people-service-profit. The FedEx brand is based on speed and efficiency. Customer necessities allow for be met in the highest quality mode suitable to each market segment served. FedEx pass on endeavor to develop mutually fulfilling relationships with its employees, allies and suppliers. Safety will be the first concern in all actions. (FedEx, 2010)ValuesPeople They value their people and promote diversity in their workplace and in their way of thinking.Service Their absolutely, overbearingly spirit puts their customers at the heart of everything t hey do. inception They invent and inspire the services and technologies that improve the way they work and live.Integrity They manage the operations, finances and services with honesty, efficiency and reliability.Responsibility They defend safe and healthy environments for the communities in which they live and work. dedication The firm earns the respect and self-confidence of their FedEx people, customers and investors every day, in everything they do. (FedEx ,2010).Corporate performanceFedEx was started as Federal Express Corporation in 1971. In 1975 it gained $43.5 meg in sales. In 1985 FedEx had chosen an important step to expand its services to Europe by opening a European hub at the Brussels airport. Due to this act Revenue reached $2 billion in 1985. In 1994 FedEx was the first international express cargo carrier to receive strategy-wide ISO 9001 certification. FedEx is holding the assurance of its customers through its logistic capabilities, intensifying the carrying cap acity of its fleet of over 675 force out-efficient aircraft and 70,000 vehicles.Revenues have go along its decline that began at the end of 2008. Since 2008, heart and soul revenue has decreased by $3.2 billion tot cod to less consumer demand brought forth by the ceding back. FedEx has increased their prices based on increase in demand, improving operating margin to 5.8%, more than the pre-recessionary level of 5.5%. Revenue for 2010 was $34.73 billion, down from 2009s $35,497 billion. Revenues decreased 2% during 2010 primarily due to profit decreases at FedEx Express and the FedEx Freight LTL Group as a result of continued competitive pricing environment. (FedEx, 2010)Key competitorsThe main competitor for FedEx in US- market is UPS.UPS is the first largest package spoken communication company in U.S. FedEx is the second largest package delivery company in U.S.UPS gives FedEx tough competition locally and globally. Other than UPS in international market DHL also giving toug h competition to FedEx. They are also facing lot of competition from local companies in china, Europe and India. In Europe TNT is also one of the key competitors for FedEx.Research methodologyThe research method which I used in this report is qualitative. For this I focused on management books written by authors like David Boddy, Johnson et al, John R. Schermerhorn and Tim Hannagan. I also reviewed research methods book written by Saunders et al, to understand structure of a scientific article and writing style. I reviewed scientific journals like Emerging markets and innovation A partnership for global progress, Interconnected firms relationships as a source of a competitive advantage, Valuing real options Insight from competitive schema and Strategic development, SWOT analysis at the University of Warwick and Strategic Capability A Concept and Framework for outline. Overall I used secondary data to analyze the strategic capabilities of FedEx to enter new arenas. The secondary da ta are books, scientific journals and webpages.Literature review and applicationSWOT analysisSWOT analysis brings together the internal analysis about the strengths and weaknesses of the resources within the organization and the external opportunities and threats. This analysis will help in strategic development of the organization. According to my analysis the FedEx Corporation consists of the following strengths, weaknesses, opportunities and threats. organizational strategic capabilitiesStrengthsStrong brand imageStrong financial military capabilityWide range of operationsGlobal presenceInnovation technology and communicationStrong leadershipBusiness to businessWeaknessesRising pricesLabour disputesOpportunitiesStrategic allianceStrategic acquisitionsIntensive global expansionExpansion of e-businessThreatsIntensive global competitionEconomic and political conditionsFuel price magnetic declinationFigure 3.4 SWOT analysis of FedEx in global business environmentStrengthsStrong se nd ImageFedEx has a square reputation by providing time-definite and reliable services from documents and slim parcels up to unique freight shipments like panda shipment from US to china. According to BrandZ top 100 brands worldwide FedEx ranked 74th for 2010.The brand value for FedEx is $9.418millions during 2010, 1% less than 2009.But it is still better than 2008.This dip is due to global recession which affected US very bad and the price rise by the company (BrandZ,2010).Strong financial positionIn the financial year 2006 the total assets for FedEx Corporation was $ 22,690 billion which is 11% more than previous year (FedEx Annual Report 2006).During financial years 2006 to 2010 the return rate of total assets were 11%,5%,7%,-5% and 3% respectively. The dip during 2009 was due to global recession. Due to strong financial position it didnt loss much in global recession. Strong financial position gives confidence and backup for strong business position in the market. They improv ed very fast from the downturn because they enhanced to deliver even more reliability and value to the customers. This was achieved with the help of the strong financial position (FedEx annual report from 2006 to 2010).Wide range of operationsFedEx is the modern air and ground express courier service multinational company with wide range of operations like FedEx Express, FedEx Ground, FedEx Freight, FedEx Office, FedEx Custom Critical, FedEx Trade Networks, FedEx Global Supply Chain and FedEx Services.FedEx Express uses a global air-and-ground meshwork to speed delivery of time-sensitive shipments, usually in one to two business days with the delivery time guaranteed.FedEx Ground focuses in cost-effective, small-package shipping, offering reliable business-to-business delivery or suitable residential service through FedEx home delivery and FedEx Smart Post.FedEx Freight is the provider of next- and second-day regional, less-than-truckload (LTL) freight services. FedEx Freight is kn own for excellent ability, reliability and on-time performance.FedEx Custom Critical offers the fastest, door-to-door same-day and next-day delivery of critical freight, valuable items and hazardous goods.FedEx Trade Networks offers FedEx global customers with end-to-end transportation and customs clearance solutions around the world. FedEx Services organizes sales, marketing, information technology, customer service, and worldwide supply chain services support for the global FedEx brand.FedEx Office (formerly FedEx Kinkos) offers access points to printing and shipping services with reliable service when and where you need it.The above wide range operations help the company to have a strong hold in international market because this lovely of wide range of operations will satisfy the needs of the customers. This will make customers to be more dependable to the company. (FedEx, 2010)Global presenceFedEx is a multinational company with its wide range operations like express, ground, f reight, and faster delivery service that deliver over 6.5 million packages to more than 220 countries daily. FedEx also has 684 aircraft and trips to over 375 airports worldwide. It covers US, Europe, Indian Subcontinent and Africa. It works with the theme FedEx delivers to a changing world. Its revenue over 65% is from international operations. The international operations afford FedEx the revenue growth and market position advantage. (FedEx, 2010)InnovationFedEx has strong history of innovation installing computers in delivery vehicles, providing latest automation for mailing services and developing tracking capabilities and software. In the year 1979 it became the first shipping company to use a computer to manage packages when it launched COSMOS (Customers, Operations and Services Master Online System), a centralized computer system to manage people, packages, vehicles and weather scenarios in real time. In 1980 the company implemented DADS (digitally Assisted Dispatch System) t o coordinate on-call pickups for customers this system allows customers to schedule pickups for the same day. In 1994, they were the first to offer package-status tracing for better customer service via fedex.com.They were Innovative using wireless technology for shipping from ago 25 years with the introduction of the Digital Assisted Dispatch System (DADS).( Wikipedia, November 13,2010).To continue this FedEx established the FedEx Innovation Labs, an information technology project designed to create an atmosphere of collective thinking about critical technologies such as advanced optics for scanning, robotics, amicable networking and more.Technology and communicationFedEx continues to explore new technology. That commitment makes the customers loyal to them. They have outstanding communication with their customers. They use tracking devices on all shipments, and customers can find out where their shipment is and at what time they are going to receive it.This is one of their signi ficant strategic capability. FedEx has announced Sense Aware (SM) powered by FedEx, a next generation, first-of-its-kind information service that combines a GPS sensor device and a web-based collaboration platform. Innovation is one of the important aspects for a multinational company to be competitive in the dynamic international business environment. (FedEx, 2010)Strong leadershipFor over past 30 years the company is being led by Mr. Frederick W. Smith. Because of his strong leadership, dedication and commitment it is one of the top 100 companies in the world. For a successful company good leadership is important.Business to businessFedEx main business depends on B to B.They have very good contract with different industries for business. This year they applied for ISO certificate to transport medical equipments.This shows how they are really focusing on B to B.WeaknessesRising pricesFedEx has increased their prices based on increase in demand, improving operating margin to 5.8%, more than the pre-recessionary level of 5.5%.This is not good for markets like China, Africa and India because everybody cannot afford the high price. If they follow economies of scale in markets like Asia and Africa that will have a good impact on growth rate of the company. (FedEx, 2010)Labour disputesFedEx announced drastic cuts in pay for most of its U.S. workforce. They announced persistent 5 percent to 10 percent base salary reductions for all U.S. employees. Because of this labour dispute FedEx workers requested for Teamster representation. The Teamsters Union Founded in 1903 and represents more than 1.4 million working men and women in the United States, Canada and Puerto Rico.This kind of labour disputes will spoil the reputation of the company and also it affects the business which in turn will affect the customer confidence (smallcapwatch,2010)OpportunitiesStrategic allianceStrategic alliance is a new trend in international business world to achieve successes factor. Fed Ex should look for strong alliance in different geographical locations to have a good market share internationally. FedEx Trade Networks has established alliance in Israel with leading international freight Fritz Companies Israel. This alliance will help the company to provide shippers with expand international ocean and air freight services. (FedEx, July 6, 2010). If they can achieve this kind of strategic alliance they will achieve their goals in international market. The strategic alliance will help them to understand the domestic market of that particular location and to act according to that.Strategic acquisitionsIn global business environment you cannot just go where ever you want and open a business unit. This may lead you to failure. Strategic acquisitions are some of the important factors for international business. FedEx acquired Kinkos Inc. in February 2004. This acquisition helped FedEx in all U.S. locations to offer new or expanded FedEx shipping options for better cust omer accessibility. If they can do such kind of strategic acquisitions globally, they will be more successful in their business in global environment. If FedEx can acquire in different geographical locations a local transportation company with good reputation background it can be their competitive advantage. (FedEx, 2010)Intensive global expansionIf FedEx can do the same wide range of business globally which they are doing in U.S. it will have very good brand value. To achieve this FedEx should undertake intense global expansion. All the companies which are collectively working under FedEx Corporation should do global expansion collectively for good results.Expansion of e-businessCurrently FedEx is using internet for most of its business. They should keep finding online shopping companies to contract delivery of their products. Now the growth of e-commerce is very fast .Federal Express can enjoy both profit and brand name from this kind of expansion.ThreatsIntensive global competit ionFedEx is facing a lot of competition from UPS, DHL and from some domestic companies in different geographical locations, for example TNT from Europe. The business which they are doing is easily imitable. Because of this there is a small dip in their total revenues for past two years.Economic and political conditionsThe major consideration is Economic growth prospects. For past three years due to global recession the economic growth rate is very low. Due to this the growth rate for FedEx came down to -5%. (FedEx, 2010).Next comes the political factors. To achieve competitive advantage UPS is playing Brown bailout a political trick on its key competitor FedEx. If the U.S. congress reauthorizes the Federal Aviation Administration then FedEx will face lot of labour issues which will paralyze their business. (Brownbailout, 2009)United Parcel Service Inc., whose political action committee has given more money to federal lawmakers than any other company over two decades, is a major ben eficiary of legislation before the House that would reauthorize the Federal Aviation Administration. (Bloomberg, May 21, 2009)Fuel price fluctuationThe fuel price fluctuation also disturbs the business. Currently the fuel prices are not stable. If the prices are low then no problem, but if the prices increases then it will be real problem for the company. The fuel price increase will affect the annual revenue growth. Because whenever the fuel prices increase they cannot increase their shipment prices. FedEx is operating 672 aircrafts and 70,000 motorized vehicles every day this will consume lot of fuel. If the fuel price fluctuation is too much it will affect the business. (BBC news, 20 march, 2008)Resources and competencesAnalysis of resources and capabilities are very important to identify strategic capabilities of an organization. Resources are about physical assets and production facilities. Competencies are the performance of the organization in the activities like producing, marketing, delivering and supporting its services. For achieving competence, strategy is important. A strategy deal with what is to be achieved, how it is achieved and for what it is achieved. Strategy should fit between the internal strengths and external opportunities. That means the organizations opportunities should fit between organizations internal resources, capabilities and opportunities in the external environment. Strategy helps to identify the factors that develop sustainable advantage for an organization. This will be the core competence for an organization. Core competences are the activities and processes to organize resources to gain the competitive advantage for an organization. This competitive advantage will be achieved through the strategic capabilities of an organization. (David Boddy)Figure 3.7 Identifying the organizations opportunities (Source Management David Boddy)For multinational companies Global strategy is very important. Global strategy is helpful to e xpand the market of an organization outside its domestic market. The following figure explains the opportunities and conclusions of the Global strategy.Identifying International opportunities are the important aspects of international strategy. Then you have to discover the resources and capabilities to form international strategies. These can be divided into International business level strategy, Multidomestic strategy, Global strategy and transnational strategy. For the successes of these strategies an organization should look for strong strategic alliances, Acquisitions, New wholly owned subsidiary and Exporting (These are the Modes of Entry for an organization into international market). After successfully managing all these and risks the final outcome will be better performance. (Michael A et, al)FedEx threshold capabilitiesThreshold capabilities are significant elements for FedEx to be competitive in business environment. These elements can be divided into tangible and intang ible resources. The tangible resources of FedEx are wide range of operations, 672 aircrafts, 70,000 motorized vehicles and 10 main air express hubs. The intangible resources are 275,000 employees, reputation and noetic capital.FedEx has 42,000 drop boxes, over 9,000 centers, and 70,000 vehicles for express, ground, freight, and advanced delivery service that deliver over 6.5 million packages to more than 220 countries daily. They are planning for global expansion at the rate of 25% every year. This strategy will increase brand value and loyal customers worldwide. (FedEx, 2010)Intangible resources are difficult to be imitated by competitors. For FedEx as mentioned in their vision and mission employees are their most important assets through which they achieve their business goals. The Corporate philosophy is briefly stated as people-service-profit. They are the important element for FedEx brand value.FedEx capabilities for competitive advantageThe unique resources are the capabiliti es for competitive advantage. Every business will have capabilities to achieve business goals. But the capabilities which give the organization strong market position and which are rare and cannot be imitated by others are the core competencies. The strategic capabilities transfer the core competencies into competitive advantages of an organization. The following are the capabilities for competitive advantage of FedEx.InnovationFedEx has the first mover advantage for past 30 years because of innovation. For an organization innovation will be associated with positive changes in efficiency, productivity, quality and competitive positioning. You absolutely, positively have to innovate-if only to survive.-Fred Smith (entrepreneur, October 9, 2008)Innovation . . . is generally understood as the successful introduction of a new thing or method . . . Innovation is the embodiment, combination, or synthesis of knowledge in original, relevant, valued new products, processes, or services. (Lue cke and Katz 2003)Innovation is part of the business at FedEx. It can be web services or the development of high-technology, FedEx sees innovation as a strategic business practice that is endlessly improved, create and encouraged.Technology and communicationFedEx continues to search for new technology. This commitment keeps customers not switching to other providers. FedEx also has excellent communication with their customers. They are using latest online tracking system for all shipments, so that customers can find out where their shipment is and at what time it will reach. The FedEx brand is based on speed and efficiency. So they developed IMS tool to ensure that all transactions running on the mainframe are being processed quickly and efficiently. The new features are the result of intensive research into what their customers need and want. They are meeting the needs of customers with the latest user technologies. (IBM, 30 Jun, 2010)Loyal customersLoyalty is created among custom ers based on A strong brand name, Pricing competitiveness, Product quality and service satisfaction. The building blocks of loyalty for FedEx are strong customer service, fast customs clearance, clear invoicing, reliable tracking information and quick problem handling. A loyal customer is one of the competitive advantages for FedEx who will do business with them again and happily recommend others.Corporate social responsibilityFedEx recognizes that their social responsibility is greater than the services they provide. They are dedicated to be a thoughtful representative for the environment and a caring citizen in the communities where they live and work. They are passionate about sustainably connecting people and places and improving the quality of life around the world.PhilanthropyFedEx is devoted to energetically supporting the communities they serve, through strategic investment of their people, resources and network. Their corporate resources include financial contributions, cha ritable shipping services and volunteer services by their team members. They have three core focus areas and meaningful ways Emergency and Disaster Relief, Child Pedestrian Safety, and Environmental Sustainability. By doing this they will have good image in public which in turn increase the brand value. (FedEx, 2010)EnvironmentFedEx is dedicated to providing global network with minimized environmental impact. FedEx is mainly focusing on Fuel efficiency, using cycle material and reducing noise pollution. As part of its Fuel Sense program, FedEx uses rigorous operations and recent advancements in aircraft technology to significantly reduce emissions and fuel use for their aircrafts. They are working with the International Air Transport Association (IATA) to assess their fuel use and identify potential savings. They started replacing their trucks with hybrid electric car trucks and Boeing 727 aircraft with Boeing 757 which will reduce fuel consumption up to 36 percent while providing 20 percent more capacity. FedEx has started using recycling material for their furtherance to minimize the environmental impact. FedEx is concerned with aircraft noise and has taken steps to reduce noise levels for more than 10 years. As part of its global environmental sustainability program, FedEx empowers its team members to make meaningful earth-friendly changes in the communities where they live and work. (CNBC news, Nov 15, 2010)EmployeesFedEx is much concerned about the culture of service which is absolutely, positively spirit of employees. This builds customer loyalty. FedEx has been honored as one of the Fortune 100 Best Companies to Work For list in 10 of the past 11 years and was named to the Fortune 100 Best Companies to Work For abode of Fame in 2005. (FedEx, 2010)Critical success factors analysisFedEx critical success factors can be identified as speed and efficiency, innovation and global expansion.Speed and efficiencyInnovationGlobal expansionSpeed and efficiencyS peed and efficiency is one of the critical success factors for FedEx. For a global transportation company speed and efficiency is very important for competitive advantage. For FedEx this is consistently going on for more than 30 years. This is happening with the help of reliable and dedicated team work of FedEx employees. For todays changing life style, people want everything to happen very fast. For small businesses time-definite package deliveries are important for their business growth. FedEx is doing this with convenience and reliability. For FedEx speed and efficiency with organic structure creating loyal customers. This speed and efficiency helped FedEx to grow globally within a short time. It also added value to the brand.InnovationAs I discussed in SWOT analysis innovation is creating first mover advantage for the company. FedEx established the FedEx Innovation Labs, an information technology project de